Supporting Tourism - a Leading Montana Industry

Voices of Montana Tourism serves as a united voice for Montana’s tourism stakeholders.  Since its creation in 2011, Voices has led the effort with education and outreach to communicate the immense value a sustainably-grown tourism industry provides for all Montanans.  ​

​As a leading industry in Montana, non-resident tourism supports 53,380 local jobs, adds over $3.7 billion to the economy annually, and contributes to the preservation of historical, cultural and recreational treasures. Voices of Montana Tourism exists to educate audiences on the importance of tourism ​promotion funding—which comes from a lodging tax paid by overnight guests. In a competitive marketplace, travelers have many options, Montana cannot take its success for granted.​ 

​While tourism promotion is responsible for bringing a significant portion of visitors to the state each year, its value is underestimated by some state leaders. That’s why we’re bringing the many voices of Montana tourism together to raise greater awareness of tourism’s value to our state. We want to ensure the future health of tourism so that our state can continue to enjoy the jobs, revenues and benefits afforded by non-resident travel.

Please visit the Voices of Montana Tourism website for more information.  ​